

Creating a logo or signature takes a lot of creative thought and development time. My dad gave me the task of creating a label for his wine. The vineyard is very young—last summer was our first harvest, and we will bottle wine for the first time this upcoming summer. This year, we harvested enough grapes for less than 5 gallons of wine from our young vines. On Friday, we tried a glass of both his wine and the neighbors' , who have been doing this for decades. To my (pleasant) surprise, his wine tasted a lot better than our neighbors'!
Graphic design and illustration are very disparate fields, and although I have drawn for so many years, I feel like I don't have the right skill set for logo design yet. I remember reading and being inspired by this article a while back, so I started out by just sketching a bunch of ideas without really committing to anything. In fact I began by simply writing the word "Casa" over and over again. By the time I got to my third page, I could feel the flow of the word better, and was building more on its shape.
This design is far from complete, and I will be working on this project for the next couple of months. If you have any suggestions as to how I should proceed or what more I can do with the label design, I would love to hear them! I am really proud of my dad for making such a wonderful wine, and want to support him by making the best wine label I can.


Last week, I also revisited this old sketch. I added a bit more line width and depth to this picture from the previous Sketch Sunday. Nothing too exciting, but I like the way the lines flow a lot more, so I thought I'd share it here.